tag:blogger.com,1999:blog-2982929039928011010.post243675411934964452..comments2007-09-10T13:50:21.239-07:00Cal Coasthttp://www.blogger.com/profile/10746407796830546557noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2982929039928011010.post-25471582866452190202007-09-10T07:53:00.000-07:002007-09-10T07:53:00.000-07:00Yes! Most web designers or would be designers are too technical or lack the knowledge to properly set something up online. Web designers now need to look at data from their clients that reflect what their target audience will want to see or what they will be searching for. Most designers can give you a very technically sound and functional site but those same designers will often tell you what’s best for your target audience. Bad move….take your time and research!<BR/><BR/>Making the prices of your products and services accessible on any landing page is a great idea, one that I don’t see put into practice enough. You’ve talked a lot about keeping people on a website…well here’s a good place to start! Useful information on your landing pages…..seems basic but it’s excellent advice. Testing too is so important and I too have worked hard on a site only to end up throwing it out and starting again.<BR/><BR/>The three tips on testing are very helpful too. I like the A-B split testing and found that to be most helpful. Yep, and testing without a baseline is foolish, though I can see many people doing it.<BR/><BR/>Pay per click people lose half of their visitors right off the bat? I’ve heard that before some time ago and it kind of makes me laugh. I know PPC has it’s purpose but those sites don’t seem to perform as well as those sites that have received TLC from their owners and designers. PPC is the quick and easy path…patience is key with websites.<BR/><BR/>“Try to really optimize the experience, not just the page”. Again we go back to content and how attractive a website is. Another going point to drill into everyone’s head!<BR/><BR/>I wouldn’t have picked picture D either as the most attractive or alluring but you’re right that’s why testing is so important. Really though any of the pictures there works for me and they all caught my eye.<BR/><BR/>I agree with you too. I’ve built and run several sites over the past 10 years and I despise testing as much as you do. It’s just tedious but it’s so important it’s got to be done.Scotthttp://www.blogger.com/profile/11808046374934603869noreply@blogger.com