Social Media Campaigns: A La Carte Options and SMO Packages

Overwhelmed with all the new duties that come with maintaining a presence on Facebook, Twitter, Instagram & other social networks?

Struggling to establish your brand in the social networks where your customers and influencers are spending time?

Whether you are looking to learn more and manage your own social media campaign...

Or just looking for someone to do it all for you. (Well, almost all of it.)

Check out our social media campaign options below or contact us for a free consultation. We are happy to customize campaign to work within your budget.

Social Media Campaigns

Start Up - $299.00

All packages require a start up fee.
Cal Coast Web Design will set up and/or optimize the below profiles. Any extra time from an account already being set up will be used for gaining additional friends and followers or setting up an RSS feed for searching for community members.

Profiles Include:

• Hootsuite - for managing all social networks
• Twitter
• Facebook (personal & business if desired.)
• Google Plus

Additional Options:
($50/profile set up/optimization)

• Linkedin
• Instagram
• Youtube
• Pinterest
• Yelp

Or buy 4, get 1 free. That's all 10 for just $500.00.

Monthly Campaigns:

All campaigns below include Twitter, Facebook & Google Plus.
Each additional social profile is available for an additional $50-100/month depending on the campaign. Please contact us for a custom quote.

Consulting - $75/hr 

Feel a little but comfortable with your social profiles but would like assistance taking it to the next level? Let our skilled social team help train you, your staff or even your intern how to help manage your social media profiles. 

Training & Consulting hours are billed individually in 15 min.  An 10 retainer hour block of hours is available for $750 and refilled with a card on file as needed. All hours logged are emailed as they are completed to keep track of retainer hours.

This training includes monitoring brand online, posting, tagging, creating albums, hash tagging, connecting, followings, emailing, sharing, analyzing data and more. These hours are completely customizable and available in office or via screen sharing online.

Call 888-281-7665 x2 for a free evaluation and custom quote today!

Assisted Campaign - $199.00

This is when YOU, the zenmaster of your industry want to be a part of your campaign!

• Each month, you will send news, updates, pictures, and more to support@calcoastwebdesign.com. Then, our reps will use that info to schedule out posts for following month.
• CCWD will implement, tag and appropriately distribute messages & posts.
• You, the client, are responsible to replying to and engaging in social communities (i.e. - replying to your own messages and gaining new followers, likes, etc.

Social Media Marketing Tier 1 - $399.00

Includes bi-weekly posting/scheduling all aspects of the social campaign above. With YOUR assistance with images an news. Plus...

• One 30 min phone meeting to discuss potential postings. This will save you time sending that monthly email. You will still be responsible for emailing over images and other supporting info.
• Plus WE monitor your social campaign for you.
  Includes set up an email forwarder for social@yourdomainnamehere.com to go to our email so that WE monitor any social interactions on your behalf.
  CCWD will review your connections and connect "back" on your behalf if applicable.
  Should you need to specifically reply, we will pass along the request to you to answer so you know when you need to interact.

Social Media Marketing Tier 2 - $599.00

Includes all items in Social Media Marketing Tier 1 above, Plus...

• Monthly steps to gain additional followers, likes and other connections.
  CCWD will focus on 1 profile per month. Some profiles may require assistance or additional months for large databases of connections.

Social Media Email Campaign - $999.00

*Social profile set up not include. See Social Media Start Up package above for $299 - $500. 

Includes...

• Set up of Review Location on Google Plus/Maps, Yahoo Local and Yelp.
  (Additional profiles available upon request.)
• Set up Email Campaign with option of your choice.
  (i.e. - MailChimp, Constant Contact, Sales Force, etc.)
• Email Template Creation - including Social Connection Request, SMO Follow Up, Thank You For Your Business
• Integration of Social profiles into email templates
• Basic newsletter template creation or integration into your existing email marketing system.
• Set up of automatic email distribution (if applicable) or custom SOP creation for integration into existing systems.

All of our social campaigns are totally customizable.  Just tell us what you are looking for each month and which of the above options you are interested in.  From there we can create a custom quote or build the most effective campaign around your monthly budget.  Just call 888-281-7665 x2 to get started!

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Orange County Christian Magazine - Cal Coast is Expanding our Advertising!

Cal Coast is excited to announce we are expanding our print advertising and you will now see us in OC Christian magazine! We've been running our ad in Hometown Magazine for about a year now, and it's been good exposure for the company in the community, so we wanted to expand even more!

Orange County Christian Magazine

OC Christian has a great feel-good vibe, they are printed on recycled paper so its environmentally friendly, and their website and magazine is full of cool local businesses! Are you subscribed? They offer free delivery and subscriptions, so take a moment to sign up and connect with them. 

Make sure to check out OC Christian for Christian events in Orange County too.  They always have the scoop on Christian concerts and family activities!

We would love to hear your feedback on which Orange County Christian or faith based magazines you enjoy reading.  Which local magazines do you support and have success advertising / networking with?  Comment below, we would love your feedback!

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

6 Social Media Goals & A Sample Tactical Plan For Managing Your Social Online Presence

Social media has proven to be an effective tool at reaching and engaging an extensive audience instantaneously. Is your business still not effectively using Social Media, or just not sure how to take better advantage of it? If so you are not the only one.

Automated Marketing Specialists & Social Media gurus at Marketo have created a simple and easy to follow plan on how to build and reach your social media target.

The plan includes the following social media goals:

• Increase inbound leads at a low cost
• Expand reach of thought leadership content
• Engage and excite influencers
• Better understand, identify, and engage potential buyers
• Improve customer service and satisfaction
• Enhance outbound campaign program effectiveness

Download the free ebook from Marketo here

This plan will help your business drive more unique traffic to your website and effectively engage your intended audience bu reviewing short term objectives and key metrics for your blog, Linkedin, Facebook Fan page, Google+, Pinterest, microblogging on Twitter, social PR, widgets, bookmarking/tagging, blog commenting, online video, photo sharing, podcasting, and more.

CLICK HERE to download Marketo's Sample Social Media Tactic Plan

Still need expert help? Call Cal Coast Web Design your Orange County Social Media experts for a specialized social media plan for your business today!

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Search Term Research & Targeting - Keyword Research is Crucial!

Search Term Research & Targeting
This post has great information from one of the Search Engines Strategies sessions we attended about keyword research and choosing the right phrases to SEO your website!

Featured panelist:
Christine Chrchill of KeyRelevance


Christine first reminded us that before you start your keyword mission, you must pound into your brain to keep in mind that you MUST SPEAK “THEIR” LANGUAGE. “Their” being your target audience.

Below are the phases you'll go through during keyword research:

1. Keyword Brainstorming

• Just start listing anything and everything you can think of - There are no wrong phrases here so get it all down. Don’t forget to chat with friends and family too.
• Lists from within the company - Grab words directly from the website, press releases and employees. NOTE: Some of these terms may be insider jargon and may or ma not be searched for by your target audience.
• Site search box – UM DUH! Why didn’t I think of this before? Google now offers a free site search box to add to your site. This totally reveals what people are looking for. It does the research for you!
• Existing online, print, product reviews, and the handy dandy THESAURUS!
• Customers – Interview them, send them surveys, see what they blog about. Check with customer service too. They work with your customers every day. What are they hearing your product or service being described as? So often here at Cal Coast, a small business will call us for services. They don't ask "How much for search engine optimization?" They ask, "How much to get my site found in Google?" Why would I spend the big bucks and resources optimizing for search engine optimization when the better conversions come from "get my site found in Google"?
• Competition – They may have already done most of the work. What have they narrowed it down to? Check their metas, content and which terms they are CPC-ing on. CPC = cost per click.
• Log Files/Site Stats – Your Google analytics stats will capture the exact phrase people are using to find you! You can see what’s working (or not) and expand or reduce list accordingly.

The next step is to organize your data somehow. I recommend an excel spreadsheet. I will touch base on the COOLEST MICROSOFT FEATURE EVER in a minute that relates to this.

2. Keyword Research – You must go out and see what the users are really typing in. HERE is a long list of SUPER COOL handy dandy FREE (and not so free) keyword research tools!

WordTracker

MSN AdCenter
Keyword Discovery
Google AdWords
Google Webmaster Tools
Google Trends


Many of these tools provide data that eliminates skewing issues. You know when you search for “search engine optimization” and you see 250 searches last month in Overture for “search engine opti optimization search searches.” Well that is because someone using Web Position Gold, or other ranking tracking software queried the search engines daily for a term that doesn’t even matter! Oh dear! Anyway, a few of the tools above eliminate those searches like WordTracker (no wonder their results are always lower than Overture).

Quick Tip: Keyword Discovery offers historical data on searches too so you are getting ACCURATE (no skewing) HISTORICAL data. There are handy dandy charts and graphs to show you search numbers for not just last month but for all year long. See a spike for pools in the summer...um yeah :)

Don’t worry too much about those numbers of searches. Each tool is going to give you different numbers because they all pull different results. You are looking for the popularity of the term. Does one show up above the others consistently?

Once your research is complete you need to finish…

3. Keyword Evaluation

• Relevancy of terms
• Popularity
• User Intent – what were they looking for when they typed in that term?
• Research vs. Purchase – Was the purpose for the search to find information or a commercial service or product?

The general path for a users search is as follows…

1. Problem search
2. Information search
3. Alternatives search
4. Evaluation of alternatives
5. Purchase

Quick Fact: 80% of searches are NON COMMERCIAL. That means searches are looking for info to solve their “problem” before they want to purchase your product.

Quick Tip: Evaluate your competitors too! What terms are they buying, what are they doing, where are they linking to and from, what text are they being linked too with (anchor text)?

Some fun tools for evaluating competition that were mentioned were the following:

Hitwise – Type in 2 URLS and see which terms each is driving traffic for.
Trellian
AdGooroo
Keyword Difficulty Tool

Once you have what you feel to be a solid set or terms, the next step is testing and tuning. Test your performance early!


In reviewing this data, you may find that a term is searched for more often by men but is clicked on more often by women. What does this tell us? That we need to change the actual ad or title and description calling the user to click on you to target the people who are actually searching for your term…your target market!


Still have remaining questions? Want more?

Call us or sign up for our Keyword Research package!

Posted By: Angela Collins
Cal Coast Web Design, Inc.

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Tips for Creating an SEO Friendly HTML Basic Website

There are several ways to build an SEO friendly website. With today's technology, there are simple plugins for ensuring your Blogger, Wordpress or other blog site is automatically built to include many of these components.

If you are planning on hiring an outside party, ensure that they are practicing search engine friendly techniques for creating their custom website designs.

Rules of thumb when building a Search Engine friendly site:

Structure:

1. Build with HTML pages
   
2. No frames!
   
3. Homepage needs text and calls to action near the top
   
4. Homepage must include business address for indexing in local engines
   
5. Include navigation text links on the bottom footer of every page
   
6. Include a “breadcrumb” link trail at the top of each interior page
   (ie home > products > womens > t-shirts ) on large sites with multiple sections and levels.
   
7. Name pages relevantly
   ASP generated pages should not have more than three % signs in the URL string
   
8. Site map page must be easy to find and include a link to every page in website
   
9. No java navigation menus – java rollovers are acceptable. CSS text links are always best.
   
10. Use CSS to eliminate code bloat including formatting elements and text, tables and more!
    This also saves time & money in the future since edits to all similar components of a site will be edited at once through the css file.
    
11. SEO Semantic Coding - This option implements the coding that uses SEO-valued tags to underline the most important parts of the content (H1, H2, etc.).

Images:

1. Name images relevantly
   
2. Use keywords when possible
   
3. Add descriptive Alt tags on all images
   
4. Describe each image with caption text above or below
   
5. Don’t make important text phrases into images

Content:

1. Content needs to be in text or .pdf format – images or flash movies are not readable
   Note: Word docs while once were not indexable, they are more recently getting indexed but we recommend always creating content pages since they include your site navigation and calls-to-action.
   
2. Link relevant terms within content to relevant pages within the website
   
3. Always add more. Get as much as possible up-front.
   
4. Remember searchers usually search for problems instead of solutions, gear content pages to solve problems.
   
5. Include a page relevant for articles, sharing content or more so that you have accessibility to update a page for link love.
   
6. Search engines love RSS feeds or blogs, include if possible
   
7. Re-read all text from client and seed in keyword phrases if possible. Read aloud and if it sounds repetitive you’re overdoing it. Remember to use different variations of these phrases; ie singular and plural, jargon and layman.

Social:

1. Place your 'social candy' icons above the scroll on your homepage so visitors can easily connect with you long term.
   
2. Implement a 'share' feature on all your pages and posts
   
3. Incorporate YouTube videos, Twitterfeeds, and Facebook plug ins so visitors see you interacting in the space and WANT to connect with you.
   
4. Don't forget to link to your review sites like Yelp, Citysearch and Yahoo Local - reviews are extremely important for both SEO and conversions!

Overall, build around the user. If any of the above conflicts with that, then user functionality overrides.

Let Cal Coast help build you your custom search engine friendly blog or website! ~ 888-281-7665

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

SEM Pricing models - STICKER SHOCK!

SEM Pricing models - this post was taken from a Search Engine Strategies session about various SEO's and how / what they charge.  Cal Coast packages are in line with most offerings except..... our prices are way below what other companies charge!  One thing Cal Coast offers is a 'Grandfather clause', where we never raise prices of SEO clients on campaigns.  We LOVE to grandfather in our clients, we are HAPPY to keep you paying low prices because you trusted us when we were small :)

4 Speakers:

Rand Fiskin, SEOmoz.org
Lance Loveday, Closed Loop Marketing
Ken Jurina, Epiar
Mike Murray, Fathom SEO

Rand started out by letting us know typical SEO hourly wage is $100-$400 hourly. We're currently $75, and we bill in 15 minute increments. A little low. His client yearly average payout is 50-150K (um, each), he has some pretty big dog clients. He prices by project, monthly retainers, or profit sharing.

You can also price a million other ways: keyword models, site audit reports, standard consulting, KW research, content and copywriting, link building, stretegic decision planning, viral creation and promo, social media networking, reputation management and control, brand tracking and reporting, web design, training and workshops...phew. I would love to do regular SEO workshops for the SOC chamber.

3 of Rand's recent clients:

- Needed: KW targeting, link building etc for a large media site. $24K

- Needed: SEO training, consulting, meetings for a classified site. $25K

- Needed: Link building reputation, negative comments off of page 1. $25K

Rand qualifies his prospects by emailing them after an online inquiry (no prices on site) by asking for a phone appointment and including the pricing structure in the email. That's a nice way not to waste time on the phone. I know clients love it, but us SEO's don't like to gib gab...we need to get to work...there's a whole virtual world to take on for you :)

Next up we have Lance. He had to ask the crowd: "How many people are here spying on your SEM's to make sure you aren't getting overcharged?" ...one lady raised her hand. Wonder how much she was paying, this conference cost her at least 3K after lodging to get that question answered.

Lance told of a PPC SEM who is handling an enormous account, hundreds of millions of advertising dollars per year. He charges a percentage, so he gets paid 7 figures to run that one account. Although it sounds appetizing, CCWD has no interest in being a slave to any one of our clients, even if it is for a cool mil. We love our small and medium businesses and Realtors.

As SEO's and SEM's we aim to: minimize risk, max upside, keep competitive, and keep in line with client expectations.

The models his company is currently using are Flat fee, % of $ spent (for PPC), and monthly retainer. Retainers have setup fees, (we do too...mandatory KW research). Their setup included more than ours:

Campaign structure
Ad writing
tracking
Campaign setup
Discovery
Keyword theme research
Strategy

I think we will up our start fees a little and include more of this stuff. Not to gouge our clients, to better serve you out the gates... so simmer down. :) Lance's setup was about 3x's his monthly retainer, I think that's fair.

The whole room also laughed about additional fees SEO's may incorporate at will:

PITA fee (that means you're a pain in the ass...we're gonna double the quote and hope you go away)

Quibbler fee (means you don't see enough value and are quibbling quote/price, so we have to double it again to make sure you associate some value with our work. Everyone on the panel agreed when prices go up, pettiness goes down)

Campaign intensity (are we up all night against a week deadline?)

How deep the company's pockets are (sorry its a factor, esp internationally)

How many decision makers you're trying to assign (aka hoops to jump through)

Time and resources we're spending (this also includes your response time and willingness to your SEM. SEO's get paid to twiddle thumbs waiting for you...)

Thankfully we're blessed to have clients who don't do any of the above, but we've had our fair share. We work for their competition now.

Next up was Ken Jurina, who prefers the Organic tip (yay organic!) Ken prefers the monthly 6-18 month contracts with retainers. He advises SEO's to "know thyself" and get niched. If you're a new SEO, you may want to just figure out your monthly expenses and work back from there. If you're established, you should be charging market price. What is market price tho? Market price should be a company's well planned profitable model.

A couple warnings for SEM's:

1. budget for E & O insurance, if you are SEOing really big companies they require it.

2. make your contracts in your state and county, in case you get sued you don't want travel expenses too.

3. have a signed proposal

4. don't let clients talk you into discounts for multiple sites. if anything we are going to make them more money, not less, so they are asking for even more for even less. The panel agreed if someone brought 5 sites it may be time to talk. None of the Walmart buy one get one in SEO...sorry guys.

5. beware of "per traffic or per profit models". you could spend hours sorting data and wondering if the client's accounting dept intern calculated it right.

6. don't forget to mark up your training. You're teaching clients "how to fish", and essentially work you out of the picture. We are proud of you for wanting to learn, but its not cheap to get this kind of training. Ken charges 1K to train a small company, minimum. Rand doesn't walk out the door for less than 8K. Angela and I are still charging $75 an hour, get it while you fit in :).

The last speaker Mike Murray was most in line with the Cal Coast model. He works off of monthly retainer models only, sliding between $800-$1800 a month. He doesn't offer money back or a right to cancel (CCWD doesn't lock you into contracts like this though, but that being said I want to advise Realtors to budget better ...because you waste money when you cancel after 3 months. serious.) Fathom likes to under promise and over deliver. Us too. Here's more:
Mike mentioned we should have tiers, and the first one can't be way lower than the middle one. The closer the tiers, the more clients will bump up to your middle package.

All in all SEO pricing packages have a HUGE variation depending on the company and talent you choose.  You don't always get what you pay for, but if you research the right company and make the commitment, you'll be thankful you did!

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Cal Coast Owner, Angie Weeks, speaks at OCAR Social Media Panel Friday 11/16/12

There is another OCAR panel coming soon. And Cal Coast is excited to be a part of it!

The panel will feature Realtors who are recognized for their social media savvy and success. 

With a focus on relationship building and using social media as a tool, this class offers something for every REALTOR®: from those beginning in social media to seasoned professionals.

Expect a discussion on where to start, how to grow, and just plain WHY to do it!

Free to OCAR members, worth the $10 for non-members :)

Social Media OCAR Panelists:

• Raj Qsar
• Robin Milonakis
• Mike Didelot
• Angie Weeks
• Jeremy Lehman
• Greg Herder - Moderator (Hobbs Herder)

There are two ways to register. If your already an OCAR member its free, if not its $10.
Members: Register via My Account
Non-Members: Contact OCAR’s Education Department

Time / Location
Friday, November 16 from 9:00 A.M. to 12:00 P.M.
OCAR Laguna Hills, 25552 La Paz Road, Laguna Hills, CA 92653

For more information visit OCAR.

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Corona Hair Salon, Studio 145, Congrats on Your Opening

Studio 145 puts a premium on their image offline and online. Their beautiful Moroccan-inspired decor gives an air of luxury. Since we created their website, we think it's pretty cool, too. LOL... But seriously, it's nice to know that the artists whom we trust with our hairstyle and how we look are concerned with image and style.

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Tips for Picking a Wordpress Theme

Are you designing a website or thinking about redesigning a website and looking to save on cost, time, or don't need a custom website?
I mean, someones been there, done that right?Why not use a design thats even greater than something you can think of!?!?

If you are looking for templates (or themes as Wordpress calls them), there are many great themes available through Wordpress.

A Wordpress theme is a template you can choose and it will be the basis of what your website will look like. There are thousands (and thousands more) of themes to choose from. So you can have your website look any way you want it to. You just have to decide what you want out of the theme, and how you are going to use your website.

Picking a theme for your new website or website redesign is easy! Fist decide what you want out of your website.

5 Tips for Picking a Wordpress theme

• What purpose do you have for your website?
• Is it a blog, is it a website, or both. (Both is the RIGHT answer by the way.) ;)
• You need to know before you pick a theme because different themes have different functions. 
• Pick what functions you want your website to do.
• Are you going to be using your website to sell products? If you are select a theme that is able to use plugins such as Paypal or other online payment providers. 
• Not all themes have everything installed and ready (you can add extensions to add many different plugins to the theme you selected though, such as social media sharing bar etc...)

This is a popular social media plugin for Wordpress

• Wordpress is very customizable.
• Almost anything can be changed to suit your needs.
• Testing will take time and require lots of plug and play with your selected theme. If you are willing to work within the parameters of the theme it will take substantially less amount of time but if you have predetermined branding or custom fonts, etc.. it can take a lot longer.

How to pick a Wordpress Theme Online

Google is the best tool for setting up a website through Wordpress.

If your looking for a certain type of template add artistic or design to your search. There are hundreds of thousands of themes already made and you can find anything you want. 

Some options for finding Wordpress themes...

• Wordpress - Simply click here for their own database of themes.  (Many free. Some a small fee.)
• Wordpress Theme Base - Another large directory of free and paid themes.
• Google - There are hundreds of websites out there that offer themes.  Feel free to just visit Google and type in a search phrase like " Wordpress theme"
  i.e. - "photography wordpress theme" or "free real estate wordpress theme" etc.

Make sure you take note of the theme you want to use by saving the URL of the page you land on, and maybe even the URL of the page where the theme is available to download.  If we cant find the download link, it cant be used.  And sometimes sites will have an example of a theme without a link.  Make sure you have that accessible if you have been asked by a Cal Coast rep to pick one. :)

By using a Wordpress theme you can save hundreds to sometimes thousands of dollars by not having a custom site built!

Examples of popular Wordpress themes today..

Twenty Eleven

Responsive

For more information on how the step by step process on how to get your theme up and running follow this guide.

If you or your company does not have time to set up your desired website Cal Coast Web Design, we can do this for you today! We offer affordable plans that use Wordpress themes to save on start up costs. We work within your budget!

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

FREE Website Design Giveaway for Orange County Charity: Enter to Win!

Say what?!??!!?!?!

Yes, you read that right.  Who wants a FREE website with all the bells & whistles you can think of?


Our friends (and creative developer geniuses) at DigiSavvy are giving away a free website design to a local charity or nonprofit organization in Orange County. They are looking to expand their already pretty stunning portfolio with the gran daddy of sites.

Go ahead, challenge them.  They develop solutions for your crazy online ideas to better manage your business.

How to Enter

There are only a few requirements to enter the giveaway! When you send your submission, please include the following to have an opportunity to win...

Submit the info by either sending us an email at info@calcoastwebdesign.com or post a comment with the following:

• The name of the organization 
• A URL of the organization
• What the organization does (They need to be a nonprofit or charitable organization)
• How would your charity use the new site?

CLICK HERE to enjoy some of their previous web work and to get super stoked! DigiSavvy will not be holding anything back if you win there contest. They want to build your organization a website that will be put to real use!

Do you want your organization to reach as many people as possible? Enter the competition for a chance at a fresh new start for your charity!

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

SEO & Video - Professional Videos with Animations & more

Got Video?

Did you know Google is much more likely to rank your page if there's a video on it?  This is why you can never have enough video blog posts and landing pages on your website!

Cal Coast can offer video SEO and embedding to make your website not only more findable, but have better conversions.  Here are just a few examples of potential videos you could do for your business!

Priced competitively and affordably, this video is an inexpensive way to ALWAYS be in the right place at the right time.

Just imagine...something powerful like this with YOUR TEXT, YOUR LOGO, YOUR STATISTICS

Our most common complaint about adding video to your marketing campaign is "I don't want to be on video!"  The good news is with our branded video options you don't have to be, but you can still have a 24/7 salesperson for your website!  Now we can all be happy :)

You can even use TESTIMONIALS to make an exciting video! What a great opportunity to evoke emotion and gain trust!

The Nielsen survey, which researches consumers on their attitudes toward thirteen types of advertising– from conventional newspaper and television ads to branded web sites and consumer-generated content; found that overall, consumers trust other consumers above all else!78% of respondents said they trusted the recommendation of other consumers.

Still need convincing? Click below for...

7 Reasons to Use Online Video to Promote Your Business

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Orange County Organizer, Nipomo Oraganzing Solutions, Keeps Cal Coast in Harmony

Like most people, you probably start your day at the office with a long to-do list hoping accomplish everything on it by the end of the day. Almost always, it doesn’t happen even if you work non-stop. It’s probably because you get side-tracked doing other things. It usually happens when your work place is disorganized.

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Mobile Apps and Websites: Take Advantage of Easy to Use Tools Today

The explosion of the smartphone has dawned a new age of instant communication and limitless tools. Today we now have access to an innumerable amount of information at our fingertips. How do we access this information though?

Today we use smartphones. Every business associated with smartphones is growing. You should use some of the easy simple tools available through smartphones to increase your advertising and reach more customers. A couple of these easy tools are mobile websites and apps.

Smartphones are now the #1 tool in finding businesses and reaching your customers

Did you know:

• 20 billion apps downloaded in just 3 years.
• Average smart phone user has 20 apps on their phone.
• If your website isn't mobile then consumers are finding your competition.
• 79% of smartphone users use their phone to find business information.
• Mobile searches will soon exceed desktop searches.

Alan W with techinternational.net

Getting the most out of your Website

When you are trying to advertise your business online there are a few simple checks that should be made to help create easy access and help your customers get the most out of your business.

Tips for mobile websites

• Simplicity is key!
• Use simple layouts. You dont want to confuse your customer. You should be able to find what your looking for within just a few clicks.
• Also customers prefer apps over mobile websites. People will leave if they cannot read your content or find info quickly. 

Dominos is the perfect example of utilizing a mobile website and app

One thing that Domino's does right is if you try and visit Domino's website on a smartphone it will automatically detect that you are on a smartphone and ask you to download their mobile app. This is a win-win for Domino's. The more apps a business has downloaded the more likely they will have repeat business and also obtain loyal customers. It is simple to do this, and all you need is a mobile app for your business. Domino's website also gives you the option to choose to go to their mobile website as well. If someone elects to not choose the mobile app you are directed to an easy mobile webpage where you can quickly and easily order a pizza. Take a look at their website both on your desktop and mobile device for a great example on how to do it right.

Desktop Website

Mobile Website

iPad and iPhone apps

Don't let your competitor get the advantage.. Act today and call Cal Coast Web Design!

Native Apps and Mobile Ready Apps

Mobile ready apps:
Web app vs native apps: web apps have nothing to download. It's like your website, but boiled down a bit to the basic nuts and bolts with print that's easy to read.

These apps can usually be generated for less than 1k!

Native apps:
Native apps have benefits, these are the downloadable apps.

One click calling, menu PDF, increase social media connections. GPS coupons, QR coupons, live updates, blog feed, calendar, push notifications, share by email, expand constant contact list, etc.

This helps you to never be separated from your clients!

Apps also let you engage your customer. Be creative let them be part of the experience!

Apple denies many apps because they don't use enough iPhone features. Make your app use the camera, maps, etc so it's more likely to get approved.

You can now get a native app built for less than 10k.

The cell phone and mobile app will soon take pole positions to websites as the 'hub' of your internet marketing campaign.

You can do this for your business! There are many different ways to build apps and websites. Cal Coast Web Design specializes in building websites and we can also set up a mobile app as well. Call us today for more information.

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Orange County Agent Reboot: Twitter with Katie Lance

What is Agent Reboot

An event that is held in the summer to help inform real estate agents to learn the best marketing techniques and how to best utilize technology that is available today to be the best agent you can.

The first speaker at Agent Reboot was Kaite Lance with Inman. Katie is Inman social media director and knows how to use twitter to help your real estate business in a direct way.

The following are Katie's do's and dont's for using Twitter.

Follow Katie on Twitter to stay up to date, and keep taking advantage of her substantial amount of knowledge on social media.

Katie Lance, Inman Social Media director

@katielance or @inmannext

Advantages of using Twitter for your Business

Does Twitter matter? YES!! Why?

1. Engagement - Interact with your followers, ask them about your business, share pictures, videos, news, etc...
2. Amplification - Twitter gives you the ability to communicate to unlimited amount of people instantaneously (build your audience, reach new and old customers)
3. Genuine - Your followers know the information is coming directly from you, not a third party or proxy

The following is what you want to avoid doing when your trying to engage your audience and or customers following your Twitter handle. 

DONT:

• Tweet irrelevant or stupid content
• Tweeting listings
• Constant self promotion
• Spam
• Auto messages
• Not responding to messages (no tweet left behind!)

Take advantage of everything Twitter has to offer. Best kept Twitter secrets:

• Finding people local to you: search.twitter.com
• Search by keywords and location
• Search for people talking about your community
• Managing Twitter: hootsuite.com (schedule tweets, save searches)

How to get more followers:

• Follow first
• Tweet often
• Be generous
• Pay attention
• Be consistent

Are you new to social media? Take advantage of everything social media has to offer today! Call Cal Coast Web Design we have a social media package that will set up your business to take full advantage of social media.

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.

Email Marketing Tips from the Inman Webinar

Email Marketing Made Easy

Hi everyone!

Today we sat in on a webinar with Inman about email marketing (#25emailtips), and some of the do's and don'ts.  Inman is a real estate focused company, however, these tips can be molded to any type of business model.  Cal Coast is constantly getting asked about email campaigns and the best strategies, so here are some tips and suggestions to make your email campaigns more effective!

1. Email is longest lasting and most private social network.  Mailchimp is a good email marketing company if you would like to get started for low cost and high quality.
2. Tuesday, Wednesday, and Thursday emails have the best open rates.
3. 2-4 pm send times have the best open rates.  People actually open when works slows down and after lunch.  In the morning they usually just delete.
4. Average email open rate is 18%.  You have a 4% better open rate if you send that email through a social network by tagging, etc.
5. Emails should come from YOU.  Don't put just a company or generic signature.
6. 1st emails have a 25% open rate.  4th email has a 5% open rate.  ABG - Always Be Growing your email list so the funnel is consistently sending to the newer people and you have more opens.  
7. Chop up your database.  Segment segment segment for the best response.
8. Link to VIDEOS (25% clickthrough!) and BLOGS.  Consumers like to click and watch or read more.
9. Text links outperform buttons.  Only use buttons for special promotions because readers become numb to regular buttons.
10. More links = more clickthroughs.  This decreases remove requests as well because there is usually a little something for everyone.
11. Subject lines that work for replies:  Did I drop the ball?  How's the search going?  Did you get my message?  Have headlines that say I care, I'm here, I didn't forget about you.
12. Focus on relationship conversion.  Be valuable, be relevant.
13. Emailium.com - search through past email campaigns by company, subject, etc.  What a great resource!!
14. Subscribe to the best of the best in your industry.  Learn from the experts, see what they are doing!
15. Consider mobile.  Open rates on mobile are already winning over desktop and webmail.  Make sure the links in your email look good on mobile.
16. Mobile devices show 25 Characters in subject lines.  Don't be too long and wordy!
17. TEST with Litmus.com - put your email into a system and see how it looks on every mobile device and every email platform.
18. Use a multi touch welcome.  Instead of just one autoresponder, send 3 over 20 days.  (1) Welcome, (2) highlight one of the best features on your site, (3) did you know ... then subscribe them to your normal newsletter.  Researched showed an increase of 63% over the 1 & done autoresponder. 
19. Facebook registration box.  Its in Facebook tools.  There is an email opt in form from Facebook that will already have the email filled out when a visitor gets there.  This will work inside of Facebook or inside of your website Facebook feed.  It shows their registered friends too!!
20. Get your OWN inbox in order.  Unroll.me works for Gmail, Yahoo, and many old email lists you want to quickly unsubscribe from.

Wow - very interesting stats and info!!  Internet Marketing has so many angles, so make sure that your email campaigns are not neglected!  If you need any help setting up your HTML template, your copywriting, your lists, or your call-to-action buttons on email campaigns don't hesitate to contact Cal Coast Web Design - we're here to help!  

Want to speak with an expert at Cal Coast Web Design? 888-281-7665 Info@CalCoastWebDesign.com Services - Contact Us We use our technical and SEO skills to build your successful online income stream by turning your web presence into something both search engines and users will love and use!

We know what it means to be busy. We know you have a business to attend to. Let us help ease the process with our business jargon, not geek speak.